LOGOS

Intel brand logo

Main Logo	Date	Subset logo	Date	Remarks
	1968–2005		1990–2003	The original "Intel Inside" logo, introduced in 1990.
			2003–2005	Still as Intel Inside logo, but changed to resemble the original Intel logo with lowering of the Intel "e" and changing the typeface.
	2005–present		2006–2009	Intel phased out the intel inside logo in favor of a new logo intel and the slogan, Leap ahead. The new logo is clearly inspired by the Intel Inside logo by splitting out the inside. The typeface Neo Sans Intel is used.
			2009–present	The current intel logo with inside trademark. i3, i5, i7, Atom, and Xeon use this logo

In 2006, Intel expanded its promotion of open specification platforms beyond Centrino, to include the Viiv media centre PC and the business desktop Intel vPro.
In mid January 2006, Intel announced that they were dropping the long running Pentium name from their processors. The Pentium name was first used to refer to the P5 core Intel processors (Pent refers to the 5 in P5,) and was done to circumvent court rulings that prevent the trademarking of a string of numbers, so competitors could not just call their processor the same name, as had been done with the prior 386 and 486 processors. (Both of which had copies manufactured by both IBM and AMD). They phased out the Pentium names from mobile processors first, when the new Yonah chips, branded Core Solo and Core Duo, were released. The desktop processors changed when the Core 2 line of processors were released.
According to an Intel spokesman as of 2009 one may think in terms of good-better-best with Celeron being good, Pentium better, and the Intel Core family representing the best the company has to offer.^[60]
In 2008, Intel planned to shift the emphasis of its Intel Inside campaign from traditional media such as television and print to newer media such as the Internet.^[61] Intel required that a minimum of 35% of the money it provided to the companies in its co-op program be used for online marketing.^[61]
Some artists have incorporated Intel brand culture into their works. For example, evil inside stickers,^[62] Intel inside, idiot outside ^[63] and a tombstone with R.I.P Intel Inside^[64] The sticker on Hex (disckworld) reads "Anthill inside".